Marketing & Sales
Our marketing and sales approach is fully centralized and performance-driven. We collaborate with one of the leading marketing agencies in Italy, combining our operational know-how with their cutting-edge expertise to ensure each property is strategically positioned across all relevant markets. From brand development to lead generation, OTA visibility, and direct booking campaigns, we manage the full commercial strategy for each hotel we operate. Thanks to our growing portfolio, we also leverage cross-selling, best practices, and national market data to maximize revenue potential.
”We market with precision, sell with strategy, and perform with purpose.“
Marketing & Sales Services include
- Collaboration with a top-tier Italian marketing agency for all campaigns
- Development and execution of the property’s commercial strategy
- Brand positioning and storytelling tailored to each asset
- Direct sales deployment and B2B lead generation (corporate, MICE, tour operator)
- Installation and management of digital in-house tools
- Development and integration of CRM systems to increase loyalty and direct sales
- Creation of a clear direct booking strategy and booking incentives
- OTA presence optimization and content management
- Targeted marketing campaigns (email, social media, seasonal offers)
- Creation of promotional packages and experiences
- Sales support for weddings, events, and group bookings
- Market segmentation and pricing strategies
- Analysis of competitors and sales channel performance
- Participation in trade fairs, roadshows, and industry events (as needed)
- Coordination between marketing, revenue, and sales for consistent messaging
- Website development, SEO, and continuous updates
- Management of sales materials, brochures, and digital content
- Coordination of luxury affiliations (e.g., American Express, Serandipians, Kiwi Collection, etc.)
- Coordination of PR agencies and sales reps based on property positioning and market
- Performance reporting and KPI tracking (sales conversion, cost per lead, ADR uplift)
